The Best Email Marketing Practices That You Must Try
Email marketing forms a key component of customer acquisition programs forcompanies in different industries.With the right flow, creativity,and targetingin email marketing communication, businesses can share necessary information about its products/services and convert prospects into customers.
Like a lot of online marketing techniques, email marketing has also evolved. Today,there are certain email marketing best practices that one can follow to grow their traffic and sales.
Let’s discuss these in details:
1. Send your emails at the correct time
What is the best day and time to send your emails for getting the best email open rates? We already have the answer for you. Google search results point‘Tuesday at 10 am’ as the answer. But, there is a problem. This advice has been over the web for a couple of years now. Some of the best marketing blogs already provide this advice. This means everyone is following this advice. This also means that everyone’s email is overflowing with emails on Tuesday at 10 am. So, what happens? Your email gets lost in the crowd. Hence, this is no longer the best day and time to send your email.
Moosend analysed over 10 billion emails sent by their platform. It turned out that Thursday is the best day to send your email newsletters. Also, 8 and 9 am have better open rates as compared to 10 am.
Remember, every single click means a potential sale and you require that. So, do keep these specific details in mind from now on.
2. Always keep your email 500-650 pixels wide
If an email template is wider than 650 pixels, users will have to scroll horizontally in order to read the complete message. This becomes extremely cumbersome, especially for those reading the email on a mobile phone. So, ensure that the template’s pixel limit is in check.
3. Put your logo in the upper-left-hand side or centre of the email
Eye-tracking studies point to a fact that people instinctively search for logos in the upper left-hand side of emails. So, you can put the logo on the upper-left-hand side. You can also put your logo in the centre and align it with the email content present below it.
4. Do not forget to focus on subject lines
The email subject line should be compelling yet concise. The subject line of your email should create a sense of urgency. At the same time, it should give the readers an indication of what they can expect on opening the email.
5. Keep the core message and call to action (CTA) above the fold
If your main CTA is below the fold, 70% recipients will not see it. Moreover, any CTA should be repeated a minimum of three times in the email in different formats and places.
6. Do include an email signature
Your email should include the signature of a particular person even if your newsletter is sent to your contacts on the company’s behalf. People are more inclined to read the emails sent from a human being rather than a collective marketing team.
7. Carry out a five-second test
Send an email copy to a business associate or a friend. See if they can quickly tell what your CTA is. If they can, that’s great. But, if they can’t, you need to rethink it.
In this day and age, there are several new tools at the disposal of a marketer, andemail marketingcontinues to be one of the most reliant ones to extract the maximum out of your marketing initiatives. Make sure you make the most of it with these email marketing practices.