· Understanding Client’s advertising objectives to define digital communication strategies.
· Conceptualizing & Defining Creative & Content briefs with delivery time lines for Websites , Microsites , Blogs , Posts, Articles & Press Releases.
· Strategizing and Structuring PPC campaigns by defining keywords & Ad texts.
· Bench marking Conversion & Click Through Rate for key PPC (Google Adwords) accounts & monitoring them.
· Attended Review meetings for existing clients’ campaigns.
· Understanding of dynamic online marketing domain, search market, PPC strategy, social media market.
· Team Management experience with good interpersonal skills.
· Prospecting / Analyze client websites and business situations quickly and accurately drawing on AdGlobals Pitch / managing Inbound Leads and convert them into Sales.
· Manage a wide range of projects, including organic optimization, paid search marketing, social media optimization, and business listing on Google Network. Other networks such as Yahoo, Facebook knowledge is an added benefit.
· Working on Corporate Presentation and Corporate Profile for prospective customers.
· Resolving customers issues related to products, post-sale services, etc. via emails in co-ordination with Technical Department.
· Market Analysis to identify market potential for new opportunities
· Formulation of Business Expansion Plan & submission of the same to Head Quarter.
· Strategizing, Planning & executing marketing & business development strategy.
· Driving teams to achieve revenue targets set for departments across the two regions.
· Providing online media solutions to advertisers.
· Create and enhance senior level relationships with advertisers and agencies
· To create continuous opportunities with advertisers to enhance brand campaigns.