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Position : Manager / Sr.Manager - Digital Marketing

IFFCO TOKIO

Last date for application: 23 Sep ' 18

Job Description

  • Location: Delhi, Gurgaon
Department : Digital Marketing

Description :

• Experience in planning, developing, measuring, and executing digital marketing programs and campaigns using cross-channel strategies including SEM, online advertising, SEO, content strategy, digital asset development, social media, and online PR.

• Proficiency with web analytics tools (Google Analytics, Webtrends) and knowledge of marketing and sales automation tools.

• Strong background using web analytics and testing to uncover insight and drive measurable lift.

• Able to help define measurement plan requirements (KPIs, campaign tagging, analytics goals/events, etc.)

• Familiarity with content marketing best practices and an understanding of how content strategy can drive measurable returns.

• Experience in designing and coordinating cross-channel digital campaigns with components such as microsites, online ads, creative concepts, social media components, mobile, and new media.

• Highly organized individual who can establish and successfully drive results against goals.

• Contribute in Development of annual digital/eCommerce promotional plan in line with the overall brand/ organization strategy.

• Provide post campaign reporting across all platforms to internal stakeholders.

• Work around creating marketing communication to launch new product features. Create and drive overall email marketing campaigns.

• Regularly monitor, measure, and analyze the Social Media presence, ORM, Content including website.

• Evaluating customer research, market conditions and competitor data.

• Candidate will be reporting to Head of Digital Marketing.

Locations : Delhi and Gurgaon
  • Salary / Stipend (₹): 1,100,000-1,600,000 Per Annum
  • Experience (Years): 12 to 16
  • Job Type: Full Time
  • Gender: No preference
  • Education: Any graduate can apply. Specialized in Insurance will be preferred.

About Company : IFFCO TOKIO

IFFCO-Tokio General Insurance was incorporated on 4th December 2000 with a vision of being industry leader by building customer satisfaction through fairness, transparency, and quick response. It is a joint venture between the Indian Farmers Fertilizer Co-operative (IFFCO) and its associates and Tokio Marine and Nichido Fire Group which is also the largest listed insurance group in Japan.IFFCO Tokio General Insurance has Pan India presence with 78 “Strategic Business Units' (SBU’s) and a wide network of over 171 ‘Lateral Spread Centres’ (LSC’s) and 400 Bima Kendras.. It offers a wide range of uniquely customized policies covering a range of customers i.e. from farmers to some of India's largest automobile manufacturers. From a modest Rs 213 Crores of GWP (Gross Written Premium) in 2001-02 it has achieved an impressive Rs 3537.2 Crores in 2015-16, thereby becoming one of India's leading private players.IFFCO Tokio General Insurance has got the Technical Support for underwriting and reinsurance from Tokio Marine and on Risk Management from Tokio Risk Consulting (TRC). It is the first company in India to underwrite mega policies for a fertilizer and an automobile company. This comprehensive policy is based on international rates and optimizes the premium outflow for clients even as it offers a one-stop, all-risk cover. Other than the conventional products, it has been able to come out with niche products like Credit Insurance, Fine Arts Insurance, P & I Insurance, Errors & Omission Policy for the IT Sector etc. At the same time it has steadfastly carried out its rural centric initiatives by launching products like Sankat Haran Bima Yojana, Mausam Bima Yojana, Mahila Suraksha Bima Yojana and Janata Bima Yojana for the masses. It's pioneering work using technology like RFID (Radio Frequency Identification Device) and NDVI (Normalised Difference Vegetation Index) have made it possible to offer Cattle and Weather insurance to the rural population at large.IFFCO Tokio is also the only insurance company in the country to have a 100%-owned distribution channel to service its retail customers called IFFCO-TOKIO Insurance Services Ltd (ITIS). It finds special mention in the 'Capgemini World Insurance Report- 2009' as an innovative distribution channel. Today, ITIS has a highly motivated workforce of over 1500 employees in over 350 towns.As a customer focused company, we conduct bi-annual customer satisfaction surveys through independent agencies to gauge its operational efficiencies. This is backed by a robust IT infrastructure which has enabled among other things, speedy settlement of claims.