- Understanding Client's advertising objectives to define digital communication strategies.
- Converting the inbound leads into sales and achieving the targets.
- Closely Coordinating with Creative Team, Development Team, SEM, SEO & SMO teams for project execution.
- Conceptualizing & Defining Creative & Content briefs with delivery timelines for Websites, Microsites, Blogs, posts, Articles & Press Releases.
- Strategizing and Structuring PPC campaigns by defining keywords & Ad texts.
- Benchmarking Conversion & Click Through Rate for key PPC (Google Adwords) accounts & monitoring them.
- Strategizing Search Engine Optimization (SEO) & Social Media Campaigns (SMO) and executing them on all available platforms.
- Attended Review meetings for existing clients campaigns.
- Understanding of dynamic online marketing domain, search market, PPC strategy, social media market.
- Team Management experience with good interpersonal skills.
- Prospecting / Analyze client websites and business situations quickly and accurately drawing on Adglobal's Pitch.
- Managing Inbound Leads and convert them into Sales.
- Manage a wide range of projects, including organic optimization, paid search marketing, social media optimization, and business listing on Google Network. Other networks such as Yahoo, Facebook knowledge is an added benefit.
- Working on Corporate Presentation and Corporate Profile for prospective customers.
- Resolving customers issues related to products, post-sale services, etc. via emails in coordination with Technical Department.
- Market Analysis to identify market potential for new opportunities.
- Formulation of Business Expansion Plan & submission of the same to Head Quarter.
- Strategizing, Planning & executing marketing & business development strategy.
- Driving teams to achieve revenue targets set for departments across the two regions.
- Providing online media solutions to advertisers.
- Create and enhance senior level relationships with advertisers and agencies.
- To create continuous opportunities for advertisers to enhance brand campaign.
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